In order to setup your advertisement basic information is required. Please read through the following, make the necessary decisions along with providing the requested information and content.

Any questions contact Chrischun Fassbinder...

SL-IM: Chrischun Fassbinder
Email: chrischun@mlghk.com
Skype: Chrischun Fassbinder (voice)

Your Contact Information

Your SL Avatar Name:

Email Address:



1) TEXTURE DISPLAY SETTINGS:
Second Life (SL) based textures are used to display advertisements on the MLGHK Ad Network. The current available block of locations (750+, one per sim, roadside focused) utilize a 1:4 display ratio with source images (before uploading to SL) being 256px by 1024px (width by height). A single prim object, measuring 2.5m x 2.5m x 10m, displays the images on the four outward facing sides.

The AdSoft system supports the ability to display up to two textures per ad. Display of a single texture on all four sides of the ad terminal is also available. With two different textures, one will be displayed on two sides located opposite of each other, the second, will be displayed on the remaining two sides. By providing two different textures, per display, the ability to have one dedicated to large, short, text, like a web address or organization name (which can easily be read from a far distance away), while having the second texture providing detailed information and images is made possible. This has been shown to greatly increase interest and by that return a larger number of click-throughs and content requests.

You are welcome to provide your own texture(s) which match the dimensions stated above. You can either send the actual texture(s) (copy, modify and transfer permissions enabled) to Chrischun Fassbinder via SL by drag-and-dropping the uploaded textures to this user's profile from your inventory or simply provide the UUID of the texture(s) via SL IM.

or

Ad design, pre-approved by you, is available at an affordable rate. Free design is available with extended advertising agreements of 90 days or more.

Choose: Will Provide Ad Graphic(s) Need Ad Graphic(s) Designed



2) AVATAR INTERACTION SETTINGS:
Choose one or two of the following responses to occur when interested residents touch (single-click) your advertisement:

Load a Web Address (provide URL to the exact address):


Open SL Map and mark inworld location for direct teleport:
    (provide sim name and xyz coordinates)


Give SL Notecard

Give SL Object (branded freebies work great! or a "shipping box" with notecards/objs/landmarks)

Give SL Landmark

Note: If you wish to offer a notecard, prim based object, or landmark, please enable copy and modify permissions on the item(s) then pass copies of each to Chrischun Fassbinder.



2B) (OPTIONAL) If you would like a single line, custom message, via IM, sent to the avatar when they touch the terminal to receive the URL/Map/Note/Obj/Landmark(s), this ability is available.

Optional Custom Message on Display Touch  (limit of 150 characters)




3) (OPTIONAL) TRAFFIC REPORT SETTINGS:
You will be provided with weekly metric reports about the residents in SL who have viewed, requested information by touch and clicked-through from your displayed advertisement to an inworld location or web site. Residents names are only provided with requests and click-throughs as a way for you to follow up on those who show direct interest. Reports also include the number of unique impressions, click-throughs and requests your ad has received.

In order to best suit your needs please choose one of the report formats  below. * denotes most popular format.

Choose one reporting format to receive:

*TIFF (Image File)
*PDF (Adobe document)
*XLS (Excel spreadsheet)
MHTML (Web Archive)
XML (Extensible Markup Language)
CSV (Comma Delimited Ascii "Text File")

Reports are emailed weekly, Friday morning (EST), providing results from the previous Friday to previous Thursday.

Email address to receive reports:



While traffic return and requests will vary the average results for this block of display locations, from last month's data is, 33,500 unique impressions for the month per ad average, with a 0.4% to 2.3% Click-Through & Request Conversion. Offer of freebies have been shown to greatly increase the number of click-throughs and requests received.

Any questions or uncertainty related to the above requested information for setting up your display, or general questions about advertising opportunities please contact...

SL-IM: Chrischun Fassbinder
Email: chrischun@mlghk.com
Skype: Chrischun Fassbinder (voice)